Kolping HEI Representatives’ Visit to Portugal

On 23–27 March 2026, Rasa Ribokienė, Danguolė Mačiulaitienė, Karolina Tomkuvienė, Evelina Veselova and Ieva Mikšienė, students of the Business and Management programmes at Kolping HEI, together with their lecturers Prof. Dr Daiva Beržinskienė-Juozainienė and Kristina Karosevičienė, took part in the Erasmus+ Blended Intensive Programme (BIP) at the Polytechnic University of Portalegre in Portugal. The main aim of the programme is to analyse how digitalisation transforms marketing and business communication. During the visit, the students explored digital marketing solutions, AI applications, consumer behaviour analysis, and modern communication strategies. They learned by completing practical tasks and working in international teams tackling real-life business cases. This international experience has enabled the students not only to apply their theoretical knowledge but also to broaden their professional horizons and enhance their readiness for the global job market. Participation in this Erasmus+ BIP is a valuable learning experience that contributes to students’ international outlook, the development of their skills and the enhancement of the quality of education at Kolping HEI.